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Home » Blogs » Tim Maly's blog

Nostalgic Myopia

Tim Maly's picture
Submitted by Tim Maly on Thu, 12/17/2009 - 4:34pm

With a headline that asks "Who now will be the true guardians of literary merit" this bit on the Telegraph about the future of eBooks is the kind of bookservative nonsense that drives me to the blindest of angers.

It opens with a kind of dystopian future of people in 2020 - bookish types - trying to make reading work in an awkward universe of devices that are at about the same technology level as the ones available today. They are, of course, comically unsuited for the roles asked of them.

The universe envisioned by the article gets the situation exactly backwards. It's a world where consumers have been forced by publishers and Amazon (especially Amazon) into buying crap that is clearly inferior to the good old paperback (with some concession that eBooks are lighter). It's a change that's been driven by the gatekeepers, without the attendant improvements in tech or, you know, consumer demand.

Out here in the real world, publishers aren't driving the change, they are desperately trying to catch up. Devices are getting steadily better and we can all see where this is going, we just aren't entirely sure about where it's going or how healthy everyone will be on the other side. The adoption curve is tech-makers make better and better eReading devices and people start buying them in greater numbers and demanding that content be available for the device. Should the tech people fail to make good reading machines, they won't get bought and this whole crisis will pass away without any serious change.

But no one who is paying attention is banking on that happening.

The thing that makes me so angry about these kinds of screeds is that in setting up these strawmen problems with eReaders, the skeptics miss the actual problems and weaken the case against technofuturists. So when Hensher describes a child smashing the eReader's screen, the technofuturists get a free hit.

"Haven't you heard of OLPC?" they scoff, "Obviously any reader designed for children will be durable."

And that's that.

But it's not, really. There are a lot of really good questions being asked by Hensher in the article. Questions of ownership both on the creation and consumption side of things, questions about what forms will thrive in the new environment. Questions about how authors might get discovered and supported.

It is not difficult to imagine authors, in the future, being expected to emerge in this way, and publishers cherry-picking those who already have some history of success through self-sponsored e-publication.

In the future? It's happening right now.

This problem occurs repeatedly. Hensher tries to be even-handed but ends up undermining himself over and over again, falling back to the bookservative fear. He laments the end of knowing that you are nearly finishing a book (technofuturist: "Uh, dude, progress bars"). He refers to eEditions as "just flickering symbols on a screen" (technofuturist: "As opposed to just symbols on a page? And can someone get this guy a modern computer? Screen haven't flickered in years!").

The coming crisis of publishing is not that eReaders are worse than books, it's that in a lot of critical ways they are going to be better than books.

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7 reponses to "Nostalgic Myopia"

tcarmody's picture

1. Wishy-washy

Submitted by tcarmody on Thu, 12/17/2009 - 5:38pm.

I had a slightly different reaction. It's almost as if Phillip Hensher wanted to (or was explicitly asked to) write an essay that full-throatedly denounced e-books, but he knew better. He couldn't quite do it. That's why you get this half-hearted half-dystopia coupled with the conclusion that this is all still a long ways off, slapped with that crap "who will be the guardians of literary merit" second headline.

This is one of my problems with technofuturism and bookservatism -- major newspapers like the Guardian don't know how to talk about changes in reading in any other terms. So everything is a triumph or a catastrophe. Or maybe it might be. Maybe Facebook really will cause the earth to plunge into the sun. Who among us can say?

All of this serves to advance the idea that an extreme opinion doesn't require even the sparsest acknowledgment of the facts. (Hensher's article tries, which is why it undermines itself.) As Eli Cash says in The Royal Tenenbaums, "Everyone knows Custer died at Little Bighorn. What this book presupposes is -- maybe he didn't?"

You're absolutely right, though, Tim, and I think you said it even better earlier today on Twitter: ebook readers will be completely different in 2020. And paperback books will in all likelihood still be very much around, and pretty much the same.

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Jason Black's picture

2. Durability and children.

Submitted by Jason Black on Thu, 12/17/2009 - 5:49pm.

"Haven't you heard of OLPC?" they scoff, "Obviously any reader designed for children will be durable."

Ha!  That's funny.  It's especially funny in light of the discussion we had on this very subject over in, um, that other thread over... Um... Hey tim!  Give us some kind of search function so we can find that stuff, ok?

It was that whole thread about how I wish regular paper books were more kid-proof.  Obviously, the fact that kids can rip the crap out of a paper book in the three seconds it might take you to cross the room and snatch it out of their tiny little destructive hands hasn't stopped books from being quite successful.  Even books for children.

I mean, you'd think that obviously any book designed for children would be durable...

If you liked this comment, you may also enjoy my blog: http://www.plottopunctuation.com/blog

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tcarmody's picture

3. There IS a search box!

Submitted by tcarmody on Thu, 12/17/2009 - 8:34pm.

It's in the upper-right corner, aka the universal location for search boxes. Try it! :)

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Jason Black's picture

4. Ah, so there is!

Submitted by Jason Black on Fri, 12/18/2009 - 12:21pm.

I often have trouble seeing things that are right in front of my face.

You would think evolution would have selected against that particular foible.  I mean, what if the thing in question is a ravenous tiger?

If you liked this comment, you may also enjoy my blog: http://www.plottopunctuation.com/blog

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tcarmody's picture

5. The OLPC

Submitted by tcarmody on Thu, 12/17/2009 - 8:44pm.

Returning to Tim Maly's point, we already HAVE a computer/reader for kids, the OLPC laptop, that's very durable. And a durable laptop is actually a much tougher nut to crack than a durable book.

If reading machines for kids wind up NOT being durable, it'll be for the same reason as paper books -- because they're cheap. $10-20 books don't get armor-plated. $200-300 electronic devices usually do.

Unless the guy's sharing his Kindle with his kids. Distinct possibility.

This also suggests a question: is there a market for an ultrarugged reading machine? I think there is -- especially insofar as they more closely mimic tablet PCs. Folks might get that solid-hardcover feeling back after all!

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Tim Maly's picture

6. I always envisioned that

Submitted by Tim Maly on Fri, 12/18/2009 - 11:34am.

I always envisioned that there would be something a little more like a BOOK about eReaders. Maybe this is the equivalent to the first iron bridges looking like wood bridges because we didn't know any better.

But I envisioned a book with multiple pages of eInk. Pages you could turn. Dynamically rewritten when you got to the end of the section or switched books, but easily bookmarked, flipped through etc.

Even the device that BERG demonstrated has the problem that you have to flip through content sequentially, one story at a time. I guess it someone implemented the photosynth demo of text then we could dynamically zoom in and out of our stories.

http://quietbabylon.com/ Cyborgs, architects, and our weird broken future.

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Jason Black's picture

7. ultra-rugged devices

Submitted by Jason Black on Fri, 12/18/2009 - 12:24pm.

Is there a market?  Oh absolutely.

The military regularly commissions laptop makers to produce ruggedized "milspec" laptops that have to withstand some really brutal extremes of temperatures, humidities, shock/impact resistance, and so forth.

When somebody discovers a great battlefield use for e-readers, the military will start asking for ruggedized ones, and little by little that will percolate to mainstream devices.

 

If you liked this comment, you may also enjoy my blog: http://www.plottopunctuation.com/blog

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